Giving audiences their first look at RISE - the Get Money Skilled Campaign.

Julie Vandermeulen
min read
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Say hello to our very first marketing campaign: Get Money Skilled.

The concept for our first pre-product launch campaign centred around TikTok; all the weird and wacky skills that teens creating TikTok content possess and how with Rise, these talents can be easily and safely adapted into kick-ass money skills.

With every day comes new viral challenges and whether you’re an adult or a teen, these TikToks are super fun to watch. Attention-grabbing bright colours and light-hearted visuals of teens showing off silly skills featured heavily in our campaign - a great, fun set-up for Rise’s brand environment.

Rise is a money app designed for teens to develop their financial skills with a feeling of independence, whilst also allowing parents to set controls and monitor their child’s spending habits, ultimately raising a bunch of financially savvy adolescents.

Expertly supported by AIR Creative Agency, CAVIAR production house and Bob Jeusette as Director, the campaign is the first of many and we’re excited to keep producing creative content that’s consistent, fun and engaging; just like Rise.

RISE- Get money skilled 1/3 (FR)

RISE- Get money skilled 2/3 (NL)

RISE- Get money skilled 3/3 (FR)

Want to know how we did it? Check out some behind the scenes footage of the campaign here!

What others have to say

Media Marketing:

Did you know?

RISE is not just an app. Your kid gets its own fancy card to use in stores in front of all their friends. #alleyesonRISE

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Julie Vandermeulen
Chief Marketing Officer
Download de app en stel RISE in slechts 5 minuten in.