Your kids vs marketing tactics. Who’s smarter?

Charlotte Gybels
min read
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Cue suspenseful music

It’s out there.

It’s always out there.

Waiting. Look outside when you're driving.

In the lift.

On TV.

Advertising really IS everywhere - and it’s even right there, in your pocket. Ready for you to consume at anytime of the day or night.

Now we may know (or at least think we know) how advertising works on our human minds, but what about when it comes to kids?

Now there is an easy target audience if there every was one.

Whether its turning on the puppy eyes or sulking over dinner, mini people know just how to convince you they NEED whatever they want. With or without the charm offensive.

So let’s started - it’s time to get your kids advertising wise!

Notice your own behaviour

Do you ever fall into the advertising trap or does your brain usually sound the alarm?

Can you recognise the hard and soft sell commercial approach behind each and every advert?

(Spoiler alert: It’s actually hard to not get influenced advertising - its everywhere, constant and is designed to hit you straight in the emotional)

You see, the advertising game is played with a multitude of clever tactics from stupid jokes to ads designed to guilt you into buying things. Having so many adverts on your phone, only increases the challenge.

Is your IG feed, LinkedIn feed or FB wall full of regular posts or advertisements designed to look unsponsored posts?

Do you think twice before “accepting cookies”?

Questioning your own behaviours towards advertising is a great first step towards helping your kids get to grip with the good, the bad, and the ugly when it comes to consumer marketing.

Advertising knows how to influence your child.

Young people up to the age of 16 regularly fall into the trap of advertisers, especially on social media.

Adverisiting works well on kids because of one main factor. Peer pressure. Kids want to fit in, be like their friends.

The result of peer pressure often sounds a little bit like this -

”Mamaaa, papaaa, my classmates are all getting this, why can’t I have it?”

Sounds familiar to you?

Mean though it may sound, advertising has only one goal, to sell, and sometimes, they definitely cross the line when it comes to morals.

So it is important that you talk about it with your child.

Talking works.

Yes, it’s a cliché, but clichés are only clichés because they carry a hell of a lot of truth to them.

No idea where to start? When they really want that new backpack, skateboard or anything else your kid might want - talk their want through with them step-by-step.

Give it a try with these questions:

→ Why do you like it?

→ How long have you wanted something like this for?

→ What do you think this advert is trying to say?

→ I wonder if this will be cool next month?

Hold up.

We certainly don't want to sound too negative.

Everyone likes to try something new.

Sometimes advertising can lead to some great purchases that really do improve our lives, whether that’s adding efficiency, comfort or a healthy big dose of fun to our days.

Some adverts are works of creative art.

So go on, appreciate them, question them and teach your kids to do just the same. 👍🚀

Did you know?

RISE is not just an app. Your kid gets its own fancy card to use in stores in front of all their friends. #alleyesonRISE

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Charlotte Gybels
Dutch content writer
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